
The 'never sell' era is over: Strategy is now selling Bitcoin. Here's what it does and doesn't mean
Michael Saylor's Strategy, the company that turned 'never sell your Bitcoin' into a creed, has sold Bitcoin repeatedly in 2026, some of it below cost. That is a real regime change. But it is discretionary, not a forced fire sale, and the deeper story is the collapse of the premium that made the whole model work. Here is the careful version.










